CASES & EXPERIENCE
Experience, systems
and work samples.
Here I show real areas of experience, anonymised starting situations and concrete system examples. No invented numbers and no polished success stories.
AREAS OF EXPERIENCE
What we work with.
System example — anonymised
Revenue structure for owner-led B2B teams
Building a structured outreach path and CRM backbone. Separating marketing and sales tasks so sales isn't carried solely by the owner. Result: a process where every step is assigned to a responsibility.
Product experience
AI workflows connected to existing processes
Using Base44, HubSpot structures and automated workflows — not as a toy, but as part of the sales process. Recurring tasks get automated, qualified conversations move to the front.
How we work
Positioning without agency overhead
Direct work with the decision-maker. No junior team, no strategy paper for the drawer — just systems that land in the company.
ANONYMISED STARTING SITUATIONS
That's what the start looked like.
A 12-person B2B team with strong positioning whose pipeline only ran through the owner. Goal: a system that works without him.
A technology services provider with many measures but no recognisable outreach path. Goal: a process that selects and pursues.
A company with a half-finished CRM where nobody really worked. Goal: a CRM that gets used and supports decisions.
TRANSPARENCY
What we don't do.
- ✕We only show examples we actually delivered or accompanied.
- ✕Names, numbers and industries are presented anonymised.
- ✕There are no invented testimonials, revenue increases or KPI promises.